MKT B391F Inter study Business Management I 1-3 What Is demesne-wideisation? ?The world is woful away from selfcontained national economies toward an dependent, integrated ball-shaped economic dodge ? globalisation refers to the shift toward a more integrated and dependent world economy ?Globalization has two facets: ?Globalization of commercializes ?Globalization of growthion 1-4 Globalization ?Trade and investment barriers argon disappearing. ?Perceived distances be shrinkage due to advances in transportation and telecommunications ?Material shade is antecedent to look similar ?National economies merging into an interdependent global economic system 1-5 Globalization of Markets ?Historically hard-hitting and separate national markets are merging ?It no perennial raises sense to call on the carpet about the German market or the American market ?Instead, there is the global market ?falling business barriers make it easier to sell globally ?consumers tastes and preferences are converging on some(a) global norm ?firms progress the trend by oblation the same basic harvests intercontinental ?Standardized products e.g. Coca-Cola, Sony, McDonalds 1-6 Globalization of Markets ?Difficulties of globalization of markets ?Significant differences still equal among national markets ?Range of problems are wider and more complex ? organisation intervention in trade and foreign investment ? multinational investment is impacted by different currencies As a consequence: ?Country-specific strategies ?Customerisation of marketing and operation strategies ?Varied product assortment 1-7 Globalization of Production ?Firms source goods and services from locations roughly the humans to capitalize on national differences in the approach and part of factors of production like land, labor, and capital ?Companies can ?lower their boilersuit cost structure ?improve the quality or functionality of their product offering ? enhance competitiveness ?take advantage of ! near communications technology, and...If you want to get a full essay, lodge it on our website: BestEssayCheap.com
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