Ask an Expert How to Boost your Author SEO Reedsy

Ask an Expert How to Boost your Author SEO Reedsy How to Boost your Author SEO: An Interview with Murray Izenwasser As an author in the beginning stages of a marketing strategy, where do you start when it comes to author Search Engine Optimization (SEO)? It can be very daunting having to compete with large publishing houses as well as already successful and well-known authors. To help tackle this really important topic, we had SEO expert Murray Izenwasser give his insights on how exactly author SEO works.Click play below to watch the video chat or read the transcript below! Hi Murray, I really appreciate you talking with me today. Why don’t you start out by giving us a bit of background on yourself and Biztegra?Thank you! I’ve been doing the online stuff since the 90s so a long time, but Biztegra has been around for about 6 or 7 years now. When we started Biztegra we wanted to bring the digital agency and the way we approach it to a smaller organization. We do two things: marketing on one side and technology on the other. With marketing, we do the optimizations for searches on social and mobile applications and for technology we have developers in Argentina who build out the web, social, and mobile applications we need to support those marketing programs.Last year, we launched a product called Publishr, which is a platform where our publishing clients will be able to move their websites over and onto. In the publishing industry, we’ve found that there’s a lot of opportunities for websites to improve. Historically, people in p ublishing were â€Å"bound† to traditional printing and now the people who are left are the onesThat's great and I agree with you that it really just does come down to time and not annoying your audience. This has been very helpful for our authors who are either trying to rank higher on Google or building their author website or trying to gain traffic on their blogs. Thank you so much, Murray!Follow Murray Izenwasser and Reedsy on Twitter: @MurrayIz and @ReedsyHQHave you experimented with SEO and Content Marketing? Do you have a marketing strategy for your next book launch? Let us know your thoughts, or ask Murray any question you want, in the comments below!

A Summary of the Libertarian Party Platform

A Summary of the Libertarian Party Platform Like most political platforms, the Libertarian party platform is vague and abstract. It also tends to be a little bit utopian in its approach, and this can make it difficult to ascertain where the party stands on specific issues facing the country at any given time. Libertarian Party Platform Fiscal policy:  The Libertarian party opposes taxation in pretty much all forms, and it deals with the revenue loss by opposing entitlement programs across the board. This means that people keep more of what they earn, but it also means that there is no social safety net. Ambitious, sweeping proposals - such as universal pre-kindergarten and universal health care - are obviously not compatible with this objective.Corporations:  The party would eliminate all federal subsidies to private corporations, as well as all antitrust laws.Public services: The Libertarian party would like to eliminate the U.S. Postal Service. It wants to transfer all government services, from public schools to landfills, to private ownership.Property rights:  The party would restrict the public domain to immediate public use and sell or give away most public property to private owners.Criminal justice: It would eliminate all anti-drug laws and legalize prostitution, as well as end random police roadbloc ks.Free speech:  The party would abolish the FCC and allow private ownership of broadcast frequencies. It opposes all restriction of free speech, including that in the name of national security. Church and state:  The Libertarian party calls for reduced IRS regulation and monitoring of tax-exempt churches.The Second Amendment:  The party strongly opposes all gun control, as well as regulation of alternative weapon technologies, such as mace and tasers.  The draft: It calls for the abolition of the Selective Service System and amnesty for any citizen who has ever resisted the draft.Reproductive rights:  The Libertarian party is pro-choice. It opposes all federal funding of abortion and most federal entitlements for women who choose to carry their pregnancies to term, including the child tax credit. it opposes involuntary or fraudulent sterilization.LGBT rights: The party opposes the dont ask, dont tell doctrine. It believes that marriage is a private contract, and as such, it should yield no government benefits regardless of the gender of the partners.Immigrants rights: The Libertarian party argues that borders should be open but surveilled. Everyone who does not pose a threat to public health or national security should be allowed to enter the country legally. It would deny all federal benefits to undocumented immigrants.

Critical Response to Article by Karl Hostetler Example | Topics and Well Written Essays - 750 words

Critical Response to by Karl Hostetler - Article Example This preamble marks the paper out as something a little different from the usual mainstream literature, and the impression of novelty is further enhanced by statements to the effect that researchers need to be playful and irreverent about serious subjects, and need to offend some people and annoy others. Hofstetler certainly practices what he preaches, since the article is full of provocative statements that could be taken as undermining the most fundamental values of academic research activity in most contemporary universities. The key problem that Hostetler identifies is a tendency for education researchers to focus on how their work is done, rather than undertaking a deep analysis of what they are doing and why they are doing it. Analogies such as debating which way to investigate the effectiveness of thumbscrews (Hostetler, 2005, 16-17) or herding lemmings toward the cliff (Hostetler, 2005, 17) or even sticking students with cattle prods (Hostetler, 2005, 19) are somewhat ludicro us, but the point important: too many researchers do not reflect enough about the fundamental aim of education and how far their work helps of hinders people who might be affected at some later date by the outcomes of this research. This line of argument flies in the face of standard notions of research which involve concepts such as objectivity and scientific rigor. Without the use of statistics and analytical methods, there would be very little beyond anecdotal evidence to inform policy making and practice. Hofstetler makes a valid point, but he overstates it with his deliberately â€Å"naughty† (Hofstetler, 2005, p. 17) examples, and he risks not being taken seriously by the vast majority of interested readers who are quite capable of combining scientific methods with careful ethical reflection, and see no necessary conflict between the two. A second problem that Hostetler describes is that of definitions, for example the very different ways that the conception of â€Å"c haracter† in school programs is constituted. Clearly there are quite fundamental variations in the ideologies that can underpin such notions, and Hostetler argues that this complexity is something that needs to be more fully taken into account by researchers. On this point the article is convincing, and certainly there is a case for more clarity in the way that abstract educational terminology is used, especially in government slogans and initiative titles. Hofstetler speaks up for the particular student experiences that are hidden within the data of randomized trial procedures, for example, suggesting that some of the generalizing theories that researchers produce may contain within them actual harm to individual students, since minority results tend to be lost in the bigger picture. Hofstetler questions whether the trade-off is justified, and this is a commendable observation because it highlights the dilemma of that section of the school population with behavioural or learn ing disorders who are so often lost in the drive for overall quality improvements. This article raises a number of valuable questions, and provides much material for reflection, but it is rather short on concrete answers to these questions. The conclusion which is reached is little more than a platitude expressing approval of the likes of Mahatma Gandhi, Mother Teresa and other moral giants of history and calling for a more

NEW PRODUCT DEVELOPMENT Essay Example | Topics and Well Written Essays - 2000 words

NEW PRODUCT DEVELOPMENT - Essay Example ject is dependent on the markets expectations and changing preferences, to introduce a new idea, the company should look at time as a scarce resource. What the new product development manager can do is to look at the whole process and see what to cut down without compromising the quality of the product. For instance, if the new product entails smaller risk, the test marketing can be done on a smaller and shorter scale so as to cut down on time to deliver the product to the market without cutting down on the value that will be provided to the consumer. Also, the new product development manager can utilize simultaneous product development which utilized cross-functional planning. This will cut down on the time it takes to pass on from one process to another because all the involved functions will be part of the planning process. The new product development manager can significantly cut down on time it takes from idea generation to launching the product to the market. For new product development, financial budget is one of the crucial factors that can determine the success of a new project. As new projects in terms of overall research throughout the process can be costly, not enough budget is one of the challenges that a new product development manager can experience. It is very usual that the whole project has an initial budget as included by the company. However, since these are new projects that are supported by new technology, those budgets are usually the best estimates of those who are involved. Midway through the project, the new product development manager will learn that the costs are significantly different from the estimates, and that the budget that has initially been set, usually by the top management is insufficient. Due to certain management policies and corporate politics, revision and application for a new budget to be approved is usually a problem. Thus, a new product manager could be left with what was initially planned, and decide to pursue or

UK Alcohol Prevention Programs in Schools: Critique

UK Alcohol Prevention Programs in Schools: Critique A critique of a particular method of prevention or intervention with reference to alcohol Drug and alcohol abuse is a major concern for governments in most Western countries. Each year significant amounts of funds are designated to try and tackle the problems that alcohol abuse causes. In Britain we are constantly reminded of our so called binge drinking culture and the damaging effect this is having on our society. Between 1993 and 2005, mortality rates from alcohol related diseases increased by 99% among males and 67% amongst females. Figures from the Prime Minister’s Strategy Unit show that the financial cost to the country of alcohol misuse is somewhere in the region of  £20 billion a year (2004). None of this has been aided by longer opening times, alcohol being more readily available from a variety of sources and for much cheaper than it has ever been before. The UK government is aiming to devolve responsibility for dealing with alcohol related problems to a local level. In a recent white paper entitled Our Health, Our Care, Our Say (2006), there is a clear expectation that local agencies have to work in partnership to tackle the problems caused by alcohol misuse. This means that there is more pressure on local stakeholders such as schools to take on the responsibility of introducing programs to prevent alcohol abuse. This essay will attempt to provide a critique of schools-based intervention programs. It is widely accepted that schools-based intervention programs can lead to a better understanding of substances such as alcohol and can therefore result in better attitudes when it comes to the use of those particular substances. Studies have also shown that well designed programs can lead to reduced usage of alcohol in the long term as well. This essay will provide a rather broad look at schools-based programs and provide a more general critique rather than focussing in one on particular program. It is hoped that by doing this, it will be possible to utilize more of the academic research that exists and provide a more complete picture of the successes and the problems that these particular programs encounter. Because there is such a wealth of academic research in this area, this essay will be broken into 3 separate parts. The first will provide a meta-analyses where different types of programs are compared against each other. The second part of this essay will look very briefly at which mediators or characteristics of the programs are leading to a reduction in alcohol use. The final part of the analysis will look at studies that compare different programs and determine which are the most successful programs. It is important to note that this study will not be location specific because of the wealth of research there is into other countries. The essay will end with a conclusion that will use all the research gathered to form a critique of schools-based intervention programs. Perhaps the most useful meta-analyses comes from Tobler et al (2000) who looked at 144 separate studies involving 207 schools-based programs. They found that the most effective way of reducing substance use was by employing interactive methods which encouraged the participants to exchange ideas and learn refusal skills. Cuijpers (2002) states that, â€Å"receiving feedback and constructive criticism in a no threatening atmosphere enables students to practice newly acquired refusal skills† (p. 1012). The least successful programs according to Tobler et al (2000) were those that used non-interactive methods such as those that looked at the knowledge of the harm alcohol can do. The interactive programs used methods based on social influence. Donaldson et al (2002) state that this is, â€Å"enhancing an adolescents ability to resist passive social pressure†. (p. 291). These particular programs were found to be more effective and superior to programs utilizing non-interactiv e methods. However, Tobler et al (2000) are not able to identify what specific components of the interactive programs are most successful at limiting substance use. Another useful meta-analyses was conducted by White and Pitts (1998). Although they looked at far fewer studies than Tobler et al (2000), they still came up with some interesting findings. They found that the effectiveness of such programs could be improved if there were additional components that weren’t necessarily school related such as a mass media campaign or booster sessions. They go on to argue that another factor that can affect schools-based intervention programs is the intensity of the program. They found that the most effective programs had 10 or more sessions. A final meta-analyses comes from Rooney and Murray (1996). They came to many of the same conclusions as White and Pitts (1998) such as the intensity of the program. They also found that combining lots of different components could have a significant impact on the success of program. For example, the use of booster sessions and using trained teachers side by side with same-age peer leaders. Programs that did this were more likely to have success in limiting alcohol use amongst those young people participating. It would now be useful to look at the particular characteristics, or mediators, of these programs. As Cuijpers (2002) states it is important to know, â€Å"whether drug use is reduced by the intervention, whether the mediating variables are influenced by the intervention, and whether the mediating variables do have a mediating role in the reduction of substance use† (p. 1016). It is possible to identify several key mediators across many of the studies conducted in schools-based intervention programs. Wyn et al (2000) argue that key mediators are based around social influence factors such as those aimed at the acceptability of the use of alcohol, knowledge about how prevalent the misuse of alcohol is and how peers would perceive the use of alcohol. This essay will now focus on three mediators and look at how effective they are in schools-based intervention programs. These mediators will be booster sessions, peer versus adult led programs and the use of community involvement in addition to schools-based intervention programs. Booster sessions are those sessions taken on after the initial program has ended. There seems to be little conclusion in the research if booster sessions are an effective addition to intervention programs. Botvin et al (1983) and Dijkstra et al (1999) argue that they are where as Shope et al (1992) state that they have no effect at all. However, it should be noted that those in agreement state that these booster sessions are only effective if they are peer led rather than teacher led. One has to take into account other mediating factors when considering booster sessions as an effective method of intervention. Cuipers (2002) argues that peer led sessions are more likely to be effective versus adult or teacher led sessions. In her study of the existing research she finds that peer led programs are more effective in the short-term but that after a year the difference in effectiveness between peer and adult led programs is negligible. She goes on to argue that the, â€Å"research suggests that the effectiveness of a prevention  program is determined by several characteristics of the programs. The leader may constitute  one of those characteristics† (p. 1018). Community involvement is a very interesting area of study and one that has been widely covered. In the past few years there has been a realisation that for any form of social change there has to be involvement from more than one source. There is also a realisation that individual communities know how to best deal with their own problems. This is why the UK government has devolved so much to a local level, from the creation of Primary Care Trusts to dealing with the problems that alcohol abuse causes, there is an understanding that communities know best how to tackle their problems. The methods used can vary considerable from community to community but they may include media campaigns, community task forces and parental intervention (Holder, 2004). It might be helpful to look at one such example of a community led intervention program in the UK. The Broad Street Business Improvement District (BID) in Birmingham is one such example of a community led intervention program. This program was initiated in 2005 as a response to anti-social problems caused by the large number of bars and clubs on Broad Street and also the disproportionately high number of alcohol related deaths in the region (Rao and Kemm, 2006). This partnership is made up of many local agencies such as property owners/developers, business representatives, the city council, the police, the leisure forum, and the city centre neighbourhood forum. The BID have undertaken several projects which according to their annual report included, â€Å"(a) street wardens (b) additional street cleansing (c) floral dressing (d) marketing programme (e) communication and public relations (f) safer business area (g) lighting and gateway features (h) a business led partnership†. The results from this community led intervention have been largely positive. Crime has dropped in t he Broad Street area by almost 60% between June 2005 and May 2006. A survey conducted in 2006 found that 78% of respondents felt that safety was good and 27% felt that it was safer than 2005. Although the Broad Street BID doesn’t completely relate to schools-based programs, it would be fair to assume that schools in the area will be benefiting from this improvement. Any sort of community involvement creates a greater sense of responsibility and even though this particular scheme is not directly targeting young people, it is surely having an impact on schools-based intervention programs. This essay has provided a broad look at schools-based intervention programs as a method of prevention of alcohol abuse. There is no doubt that this is an important role that schools play. However, some programs can be ineffective and have little or no impact. This essay has highlighted some of the characteristics of programs that are most likely to succeed. They should use interactive delivery methods, they should be based on the social influence model, they should be supported by the wider community and they should use peer leaders in conjunction with trained teachers. It is clear that in the UK we need to be doing more in our schools. The school is an important battleground when it comes to preventing alcohol and drug based abuse in the future. However, government figures would suggest that not enough is being done or if it is being done, it is being done in the wrong way. What this essay has hopefully demonstrated as well is that we shouldn’t just leave it to the schools to run these programs. Families and the wider community should also share some of the responsibility. All agencies involved need to be working in a co-ordinated fashion to try and support the work that the schools are doing. Although this critique has been rather broad in scope and not specifically related to the UK, it was felt that in order to give a more complete picture of the problems and opportunities encountered by schools-based programs it was best to utilize as much of the research as possible. As has been hopefully demonstrated, the schools-based approach does present with numerous problems, especially if done in the wrong way. However, with the right mix of components, these programs can have a lasting impact on children and young people and their attitudes to alcohol use. Perhaps it should be left to individual communities to decide what mix works best for them. The governments role should be supporting that through funding, training and providing additional components such as a media campaign. Bibliography and References: Botvin, G. J., Renick, N. L., Baker, E. (1983). The effects of scheduling format and booster sessions on a broad spectrum psychosocial approach to smoking prevention. Journal of Behavioural Medicine, 6, pp. 359–379. Broad Street BID, A brighter, safer, cleaner, the story so far, Annual Report, 05-06 Cuijpers, P. (2002). Effective ingredients of school-based drug prevention programs: A systematic review, Addictive Behaviours, 27, pp. 1009-1023. Dijkstra, M., Mesters, I., De Vries, H., van Breukelen, G., Parcel, G. S. (1999). Effectiveness of a social  influence approach and boosters to smoking prevention. Health Education Research, 14, pp. 791–802. Holder, H.D. (2004). Community action from an international perspective. In R. Muller and H. Klingemann (Eds.) From Science to Action? 100 Years Later, Alcohol Policies Revisited, pp. 101-112. Dordrecht, Netherlands: Kluwer Academic. Prime Minister’s Strategy Unit. (2004). Alcohol harm reduction strategy for England.  London: Prime Ministers Strategy Unit Rao, J. Kemm, J. (2006). Alcohol in the West Midlands, a review of alcohol and alcohol services in the West Midlands. West Midlands Public Health Group. Rooney, B. L., Murray, D. M. (1996). A meta-analysis of smoking prevention programs after adjustment for errors in the unit of analysis. Health Education Quarterly, 23, pp. 48–64. Shope, J. T., Dielman, T. E., Butchart, A. T., Campanelli, P. C., Kloska, D. D. (1992). An elementary schoolbased  alcohol misuse prevention program: a follow-up evaluation. Journal of Studies on Alcohol, 53,  106–121. Tobler, N. S., Roona, M. R., Ochshorn, P., Marshall, D. G., Streke, A. V., Stackpole, K. M. (2000). Schoolbased adolescent drug prevention programs: 1998 meta-analysis. Journal of Primary Prevention, 20, pp. 275–336. White, D., Pitts, M. (1998). Educating young people about drugs: a systematic review. Addiction, 93, pp. 1475–1487. Wynn, S., Schulenberg, J., Maggs, J. L., Zucker, R. A. (2000). Preventing alcohol misuse: the impact of refusal skills and norms. Psychology of Addictive Behaviors, 14, pp. 36–47.

Tlc Analysis of a Drug Component

To: Wesley Clark From: Lizzie Heath Date: March 4, 2013 Subject: Thin-Layer Chromatographic Analysis of Drug Components (Experiment #15) The purpose of this experiment is to determine the components of an unknown drug and identify it as one of six (6) commercial drugs by using thin-layer chromatography. I added approximately a quarter of a tablet of acetaminophen, aspirin, caffeine, ibuprofen, salicylamide, and the unknown (#19) to separate test tubes containing 2. 5mL of dichloromethane. I noticed that my unknown was a coated tablet.Each test tube was swirled until the greatest amount of each solid was dissolved. Each solution was spotted along a labeled starting line on the silica gel TLC plate. The TLC plate was put into a developing chamber containing 200:1 acetic acid and allowed to developed until the solvent reached almost to the top of the TLC plate, which took about 10 minutes. When the TLC plate finished developing, I observed the plate under UV light and noticed that the s alicylamide was the only spot that fluoresced purple while all the other spots fluoresced blue and I also noticed that the unknown had 2 spots.I traced around the spots for each solution on the TLC plate, the only spot that I did not see was the one for the ibuprofen. I then placed it into an iodine chamber and noticed that the acetaminophen turned a yellowish color. I measured that the solvent traveled 64mm up the TLC plate by using the starting line as a reference, and, by using that information, I was able to calculate the Rf value of each solution by using: Rf= distance traveled by the spotDistance traveled by the solvent I used that formula to get the following information for the table below: Commercial DrugRf Value Acetaminophen0. 500 Aspirin0. 781 Caffeine0. 125 Ibuprofen0 Salicylamide0. 719 Unknown0. 109 & 0. 734 I am able to determine that my unknown substance contains aspirin, but I am not sure what the other substance is. I can speculate that the other substance is the c oating from the tablet of the unknown.

Dramatic Irony in Oedipus the King Essay

All throughout the play, Oedipus the King, Sophocles builds the entire story using dramatic irony. Despite Oedipus’s ignorance about who he is, Sophocles uses dramatic irony to let the readers know who Oedipus truly is and to hint at what all will take place throughout the entire story. Sophocles uses many different scenes throughout the play that portray dramatic irony. Although, the three most important are Oedipus’s curse towards himself, Oedipus’s insult to Tiresias, and the fortune-teller’s prophecy about Oedipus. The first act of dramatic irony is Oedipus’s curse towards himself. Out of anger, at not being able to find the murderer of Laius, Oedipus intends to curse the murderer. However, he is actually cursing himself. For instance, in scene one Oedipus says, â€Å"And this curse, too, against the one who did it, whether alone in secrecy, or with others: may he wear out his life unblest and evil!† (1,1,251) As these harsh words leave Oedipus’s mouth, he never once thinks he will be cursing himself; but the audience know that he indeed is placing the curse upon himself. This is an example of dramatic irony because the audience knows that Oedipus himself is the murderer that he is seeking to find; however, Oedipus, Creon, and Jocasta do not. Another example of dramatic irony is how Oedipus insults the old man, Tiresias. In anger, Oedipus says, â€Å"In truth, but not in you! You have no strength, blind in your eyes, your reason, and your eyes.† (1,1,375) These words anger Tiresias even more than he already is, so he replies to Oedipus, â€Å"Unhappy man! Those jeers you hurl at me before long all these men will hurl at you.† (1,1,377) All of Tiresias’ words come into existence. The dramatic irony in the statement Oedipus hurls at Tiresias results in Oedipus becoming blind himself. Not physically blind at first, but he could not see what his own true identity is at that moment. Also, after finding out who he truly is and as he looks down on Jocasta’s (Oedipus’s mother/wife) dead body, Oedipus plunges out his own eyes using the pins from Jocasta’s clothes so that he can see no more evil. The final example of dramatic irony is the fortune-teller’s prophecy. In the beginning of the play, Laius and Jocasta have to make an important decision about whether or not to kill their son in order to save Laius’s life. The fortune-teller has delivered a prophecy to the couple which said their son will grow up to kill his father and marry to his mother. Thus, they pierce his ankles together and give him to a shepherd who is ordered to kill the child. Instead of killing him, the shepherd gives him to another shepherd who takes Oedipus and gives him to King Polybus and Queen Merope from Corinth to raise. By doing this, the shepherd does not know he is actually helping the prophecy to come true. In addition, Oedipus grows up and is also given the same prophecy, so he flees from Corinth to find somewhere else to live. By doing this, Oedipus also helps the prophecy to come to past. Along the way to find his new home, Oedipus kills an old man in self-defense, who is later discovered to be Laius (his father). After taking over Laius’s thrown and marrying Laius’s wife (Jocasta/ Oedipus’s mother), Oedipus later finds out that the prophecy has come true. Not only has the prophecy come true, but Oedipus has played a huge part in helping it come to past. He finds that running from the prophecy has caused him to actually run into the life which the prophet has warned him about rather than saving him from the life which he despises and thinks he has escaped. The dramatic irony behind these events is, although Oedipus thinks he has defeated the prophecy, the prophecy is being fulfilled throughout the story without the knowledge of the main characters. Although Oedipus, along with most of the other characters, does not know what is actually going on during the play, the audience does. Because of Sophocles’ ability to use dramatic irony throughout the play, it gives the readers the ability to know everything that is going to happen before it actually takes place. Even though Sophocles uses many scenes to portray dramatic irony, the three most important are Oedipus’s curse, Oedipus’s insult, and the fortune-teller’s prophecy.